(HOFFMAN ESTATES, IL -- August 22, 2005) - Serta Mattress Company has joined forces with the Susan G. Komen Breast Cancer Foundation, donating $290,000 to fight breast cancer and forming a national partnership: Counting Sheep For The Cure T. As part of this initiative, Serta is offering limited edition pink mattress sets for the rest of the year. "We are both honored and excited to be working with the Komen Foundation," said Bob Sherman, president of Serta International. "The Komen Foundation has an outstanding record of initiating first-rate research projects and providing effective community programs that successfully fight this devastating disease. Serta shares in the Foundation's commitment to find a cure for breast cancer, which tragically will claim more than 40,000 lives this year." In support of National Breast Cancer Awareness Month in October, Serta has designed a limited edition line of beautiful plush pink mattress sets decorated with "For The Cure' ribbons in the upholstery. With any Perfect Sleeper mattress (pink or otherwise), purchasers will also get a free "Collector's Edition" pink Counting Sheep. Partnering with the Komen Foundation, Serta International will also be throwing special Counting Sheep For the CureT "pajama parties" during the month of October at mattress retail stores in five select markets, where guests will be encouraged to visit the stores in their pajamas. An array of fun activities will take place at the parties, with funds raised by the local Komen Foundation Affiliates at the event to benefit breast cancer awareness projects in their local communities. A significant portion of Serta's donation will also go to the local Komen Affiliates in the cities where the pajama parties are held. " Our partnership with Serta helps us to fund vitally needed breast cancer research and community-based education programs necessary to make a difference in the fight against breast cancer," says Cindy Schneible, vice president of cause marketing and sponsorships for the Komen Foundation. "Serta's donation will help save lives, by helping to advance early detection of the disease along with funding research and raising awareness of a disease that will be diagnosed in more than 200,000 women and men this year." The Counting Sheep For The CureT program begins officially on Sept. 1 and continues through Dec. 31. Look for notice of pajama parties in select cities. For more information, please visit www.serta.com.
About Serta
Serta is a bedding brand leader and the manufacturer of the best-selling premium mattress in America, the Serta Perfect Sleeper®, the upscale Perfect Day® collection and the popular International Touch Memory Foam line. Serta also is the nation's number one supplier of mattresses to hotels and motels, including Hilton Hotels, Bellagio Hotel, Wyndham Hotels, Quality Inns and Choice properties nationally. Headquartered in Hoffman Estates, Illinois, Serta has 26 U.S. and four Canadian manufacturing plants. Serta also is distributed internationally in many other countries throughout the world. With its worldwide network, Serta is able to respond quickly to customers' needs while still preserving strict control standards to ensure the highest quality products.
About the Komen Foundation
The Susan G. Komen Breast Cancer Foundation was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Today, the Foundation is an international organization with a network of more than 75,000 volunteers working through local Affiliates and events like the Komen Race for the Cure® to eradicate breast cancer as a life-threatening disease. A global leader in the fight against breast cancer, the Foundation fulfills its mission through support of innovative breast cancer research grants, meritorious awards and educational, scientific and community outreach programs around the world. Together with its Affiliate Network, corporate partners and generous donors, the Komen Foundation has raised $750 million for the fight against breast cancer.