Two Large-Scale PR Campaign by Truckload Carriers Association


The Truckload Carriers Association is pulling together two large-scale PR campaign focused at spotlighting TCA and the trucking industry to the general public. The two publicity campaigns are: the Highway Angel of the Year award presentation and a television commercial about trucking's support of the Wreaths Across America program. Both campaigns will be shown to fans watching the uDrove Humanitarian Bowl.

This year's Bowl will be broadcast on ESPN, and it will start on December 18th at 3:30 p.m. MST at the Bronco Stadium in Boise, Idaho. It will feature the Fresno State Bulldogs against the Northern Illinois Huskies, to be aired on ESPN.

TCA's Highway Angel program is the first of the two-pronged publicity venture. This has been the third year in a row that Bowl sponsors are letting TCA to give an account of the story of its Highway Angel of the Year to nearly 30,000 fans in attendance.

John Kaburick, TCA Chairman, will award Shawn Hubbard, a professional truck driver for Ruan Transport Corp., with a special trophy for heroism. Hubbard, almost single-handedly, pulled a trapped 23-year-old man from a burning car seconds before it became totally consumed in flames.

The second focus of the publicity campaign highlights a 30-second television commercial produced by TCA bringing attention to the patriotism of the trucking industry. Scheduled to air during the first quarter of the Bowl, the commercial will relate to viewers about the role that TCA members play in the Wreaths Across America program.

Kaburick said that one of TCA's goals has always be to "put a face behind the wheel," drawing attention to large audiences the finer points about the trucking industry and the men and women who move America's freight. He also extended his gratitude to uDrove, since they have notably bolstered their Highway Angel's visibility and exposure to the general public. ".... We consider the wreath commercial a good opportunity to extend our outreach even further," he continued.

During the Bowl's pre-game festivities, the Highway Angel program will get further promotion. Linsay Lawler, a rising country star, will sing her latest song – Highway Angel – which was

The Highway Angel program will get an additional boost during the Bowl's pre-game festivities. Rising country star, Lindsay Lawler, will perform her latest song, Highway Angel, which was inspired by TCA's program.