Benjamin Moore & Co


Benjamin Moore & Co., a Berkshire Hathaway company, has produced quality paint since 1883, when the young Irish immigrant - Benjamin Moore- began his paint business venture with his brother, William, in a small building in Brooklyn, NY. The first product to be manufactured was called Calsom Finish, a calsomine coating for walls and ceilings and the company made a profit the very first year. William left the organization and Robert Moore, another of Benjamin's brothers, contributed $2,000 and joined the venture. Shortly afterward, the present New Jersey Corporation was organized, and the firm moved to Newark, NJ.
Down the years, new products were developed rapidly including washable flat finishes, lead- free paints, and latex-based products which recorded a steady and currently, Benjamin Moore & Co., is headquartered in Montvale, NJ, producing paint in manufacturing facilities located throughout the United States and Canada. Some of their new paint products include Eco Spec, a solvent-free, low odor, low VOC, water-thinnable coating system that utilizes an advanced materials technology.
Benjamin Moore & Co.'s efforts to produce quality coatings while ensuring that products manufactured are used in an environmentally responsible manner are a constant. A unique feature of the Benjamin Moore Color Samples is that they allow customers to "try on" a color before committing to the time and expense of painting an entire room. This gives the most accurate sense of how the color will actually look in the room; as each 2 oz. sample covers about 2Ââ€Ã¢„¢ X 2' area with two coats of paint, the option of testing a number of different colors at the same time is available for the customer.
Benjamin Moore's Trends 2006 forecast focuses on light and the fact that color is revealed into our world through it. The group of colors chosen for this forecast is divided into three color palettes based on the phases of light that occur during the course of the day; namely Luminous (morning light), Enveloping (afternoon light) and Dramatic (evening light). Unique features such as these are what make Benjamin Moore a trendsetter as the color experts in interior design for all kinds of decorating projects. .