Krispy Kreme Dist.


Krispy Kreme was established in 1937, company has develop into a leading branded specialty retailer, producing more than 3 million doughnuts a day and over 1.3 billion a year. Additionally to their Krispy Kreme stores, they sell their premium quality doughnuts in supermarkets, convenience stores and other retail outlets throughout the country. Best known for their fresh, glazed, yeast-raised doughnuts, known as "Hot Original Glazed", company also make more than a dozen other varieties of yeast-raised and cake doughnuts.
The company place in American society was recognized in 1997 with the induction of Krispy Kreme artifacts to the Smithsonian InstitutionÂâ€Ã¢„¢s National Museum of American record. The company differentiates by combining quality ingredients, a vertically incorporated production process and a unique retailing experience that demonstrates the doughnut making process perfect before the customer.
Krispy Kreme Dist market research indicates that Krispy KremeÂâ€Ã¢„¢s breadth of appeal expand across all major demographic groups, including age and income. Additionally to their taste, quality and simplicity, Krispy Kreme doughnuts are an inexpensive treat. The customers purchase their doughnuts by the dozen for their office, clubs and family.
The Krispy Kreme brand has several unique elements that have helped them to create a special bond with their customers. Their doughnuts, which are made from a secret recipe, have a one-of-a kind taste that generations of loyal customers have grown to love and their Hot Doughnuts Now sign, when enlighten, is a signal to their customers that signature product, Hot Original Glazed doughnuts is being made. The Hot Doughnuts Now sign is a strong impulse purchase generator and an integral contributor to their brandÂâ€Ã¢„¢s magic. Krispy Kreme is dedicated and committed to strong local community relationships and their store operators support their local communities through fundraising programs and the sponsorship of local events.
The company perpendicularly incorporated, automated system is designed to create high quality, consistent doughnuts in an efficient manner. Quality control starts with their manufacturing plant, which produces proprietary Krispy Kreme mixes their state of the art laboratory runs quality tests on all key ingredients and each batch of mix. The company manufactures their custom doughnut making equipment in their plant for all retail outlets.