Holiday Wholesale Inc.


Gussel Distributing started with this unheated, one car garage serving as the warehouse and a 1938 Desoto utilized as a delivery truck. The following year a station wagon was purchased for delivery and the warehouse expanded to include an office. Bud's mother Julie, handled the secretarial duties and his wife, Joyce, waited on customers during the day and helped him fill orders at night.

In 1956, Gussel Distributing outgrew the small garage and moved to a building on Superior Street in Wisconsin Dells. As the company continued to developed, it became necessary to find a larger building. In 1962, Gussel Distributing made its new home on Broadway, the main street in Wisconsin Dells. Key employees were Helen Koepcke, George Thompson and Joe Smith.

In 1970 the business moved to the present facility on Pioneer Road and structural improvements have been made yearly. A business which operated out of a one car garage has developed to a combined warehouse, office and deal area of over 80,000 square feet. Gussel Distributing made the purchase of 18 cigarette machines and thus started as Vacationland Vendors.

Bud is shown here displaying his product line at a local trade show. While these shows need much preparation and work, Bud generated additional business and had the opportunity to meet new, prospective customers. Presently, Holiday Wholesale services most of south and central Wisconsin with confections, tobacco products, paper goods, chemicals and food products.

The company large products mix to handle multiple needs and personal service with weekly sales calls by their experienced sales crew, next day delivery, no minimum order charges, experienced merchandising crew that will give the following services, customized invoices with individual store goals and objectives, customized order inventory book, customized shelf tags, store visits providing advice on current industry trends, manufacturer marketing programs and POS materials, Velocity reports reflecting product movement and profits, Painless entry branded food concepts, and in house service team providing timely repairs on beverage equipment.

The company is committed and dedicated to providing the best in customer service and personal attention the industry has to offer. The objective at Holiday Wholesale has always been to provide superb customer service.