Hoffman Estates, Illinois (Feb. 16, 2005) Ãƒ‚Ã¢€“ Visco all-foam mattresses are gaining in popularity but have suffered from some drawbacks including heat retention and high cost. Serta International is launching a line of Visco all-foam mattresses called International TouchÃƒ‚Ã¢„Ãƒ‚¢ that offer new technology to solve the heat problem. The body-hugging mattress stays cool for a more comfortable nightÃƒ‚Ã¢€Ã¢„Ãƒ‚¢s sleep. ItÃƒ‚Ã¢€Ã¢„Ãƒ‚¢s also priced at up to 30 percent savings over conventional Visco options. The mattress is the only Visco product available nationally that resists open flame fire hazards using SertaÃƒ‚Ã¢€Ã¢„Ãƒ‚¢s exclusive FireBlockerÃƒ‚Ã¢„Ãƒ‚¢ technology. "After four months of tests, weÃƒ‚Ã¢€Ã¢„Ãƒ‚¢ve seen our new Memory Foam line take off with consumers," said Bob Sherman, president of Serta International. "They like the unique combination of features at a lower cost so weÃƒ‚Ã¢€Ã¢„Ãƒ‚¢ve decided to make it available nationally."
For consumers who want an all-foam mattress, SertaÃƒ‚Ã¢€Ã¢„Ãƒ‚¢s new line has:
Ãƒ‚Ã¢€Ãƒ‚¢ Safety -- Flame resistance protection system, FireBlockerÃƒ‚Ã¢„Ãƒ‚¢(all three levels)
Ãƒ‚Ã¢€Ãƒ‚¢ Temperature regulation -- SensifiberÃƒ‚Ãƒ‚® by OutlastÃƒ‚Ãƒ‚®, a revolutionary fiber layer to wick away moisture and provide a cooler, more comfortable sleeping experience (top two levels)
Ãƒ‚Ã¢€Ãƒ‚¢ Health protection -- Antimicrobial, antibacterial and non-allergenic protection (top two levels); zippered washable cover (introductory level)
Ãƒ‚Ã¢€Ãƒ‚¢ Extra comfort -- Three-inch zoned comfort topper that minimizes natural body impressions and prevents sagging (top level)