SertaÂâ€Ã¢„¢s New Mattress Stays Cool, Safe


Hoffman Estates, Illinois (Feb. 16, 2005) – Visco all-foam mattresses are gaining in popularity but have suffered from some drawbacks including heat retention and high cost. Serta International is launching a line of Visco all-foam mattresses called International TouchÂâ„¢ that offer new technology to solve the heat problem. The body-hugging mattress stays cool for a more comfortable nightÂâ€Ã¢„¢s sleep. ItÂâ€Ã¢„¢s also priced at up to 30 percent savings over conventional Visco options. The mattress is the only Visco product available nationally that resists open flame fire hazards using SertaÂâ€Ã¢„¢s exclusive FireBlockerÂâ„¢ technology. "After four months of tests, weÂâ€Ã¢„¢ve seen our new Memory Foam line take off with consumers," said Bob Sherman, president of Serta International. "They like the unique combination of features at a lower cost so weÂâ€Ã¢„¢ve decided to make it available nationally."

For consumers who want an all-foam mattress, SertaÂâ€Ã¢„¢s new line has:

Ââ€Ãƒ‚¢ Safety -- Flame resistance protection system, FireBlockerÂâ„¢(all three levels)

Ââ€Ãƒ‚¢ Temperature regulation -- Sensifiber® by Outlast®, a revolutionary fiber layer to wick away moisture and provide a cooler, more comfortable sleeping experience (top two levels)

Ââ€Ãƒ‚¢ Health protection -- Antimicrobial, antibacterial and non-allergenic protection (top two levels); zippered washable cover (introductory level)

 Ãƒ‚â€Ãƒ‚¢ Extra comfort -- Three-inch zoned comfort topper that minimizes natural body impressions and prevents sagging (top level)