Penske Logistics Unveils Strategic Brand Platform


READING, Pa. (August 26, 2004) - Penske Logistics has introduced "Fueled by determination," a new strategic brand platform designed to emphasize its commitment to teamwork, imagination and precision.

A key aspect of this new positioning is the redesigned Penske Logistics Internet site featuring information about the company's capabilities and approach to designing and executing logistics solutions. The Web site also showcases all new customer case studies and a newsroom that includes media coverage and press announcements.

In addition, Penske's "What If" advertising campaign will premiere in September. By showcasing industry icons such as Henry Ford, the Wright Brothers and Charles Goodyear, the advertisements reinforce Penske Logistics' passion for precise supply chain management and the ideal that good enough just isn't enough.

Penske Logistics is a wholly owned subsidiary of Penske Truck Leasing, a joint venture of Penske Corporation and General Electric. A leading global transportation services provider headquartered in Reading, Pa., Penske Truck Leasing operates approximately 200,000 vehicles and serves customers from nearly 1,000 locations in the United States, Canada, Mexico, South America and Europe. Penske Truck Leasing's product lines include full-service leasing, contract maintenance and commercial and consumer rental. Penske Logistics offers solutions for transportation, warehousing and supply chain management