Bekins Van Lines Selects GE VeriWise

By: Bubbajunk.com

Bekins Van Lines, Hillside, IL, has selected GE VeriWise asset tracking for it's fleet. The company will outfit 500 trailers with GE VeriWise' units this year. One hundred of the units already have been installed.

Senior vice-president of Operations Jim Mazzuca said the company's primary goal was to create "visibility for customer service, and give us the ability to update the positioning of equipment around the country. This helps our Operations group plan capacity as new orders come in."

Bekins plans to first integrate GE VeriWise data, via an XML data feed, into its proprietary demand planning system used to route and plan capacity.

Ultimately, the company will provide customers with access to location information via the shipment tracking service on its Web site.

According to Mazzuca, Bekins chose GE VeriWise for a few reasons: "they were a better technology fit for Bekins Van Lines, they had a willingness to partner on system enhancements, they had the financial strength to be there for the long term, they provided outstanding technical support, and their depth of product functionality fit our business needs," he said.